About the Founders

Our Story

The story of a great idea. And then a slightly better one.

Let's be honest. Every founder says they started their company "to make the world a better place." We were no different. My wife and I wanted to build something honest. Something that actually helped.

And then we found them. Or maybe they found us.

Mushrooms.

Not the button ones swimming in cheap gravy. We’re talking about functional mushrooms. Oyster, Lion's Mane, Shiitake, Cordyceps. We went down a rabbit hole and what we found was insane. These things were nutritional superheroes. Anti-cancer. Anti-diabetic. Immunity-boosting. Packed with fiber and protein.

Which led to a very simple question: Why aren't we all eating this stuff?

So, our mission was clear. We’ll just… sell these amazing mushrooms. We’ll be heroes.

Turns out, we were geniuses. And also, idiots.

We quickly learned a hard truth: India, for the most part, is in a very committed, long-term relationship with the button mushroom. And it isn’t looking to cheat.

That was our mild setback. Cue the rethinking, the soul-searching, the long walks.

And then, the slightly better idea hit us. A question, really. If people won't come to the mushroom, why don't we bring the mushroom to the people?

We looked at what we all really eat. Roti. Granola. Coffee. We also noticed that our daily meals are often packed with carbs but seriously lacking in protein.

And that’s when it all clicked.

We decided to infuse the incredible, hidden power of functional mushrooms into the foods we already know and love. We climaxed with our flagship product: our Pro-Vit Atta, blending traditional flours with the protein of peanut flour and the immune-boosting power of oyster mushrooms. We made granola that gives you energy without refined sugar. Coffee that sharpens your mind.

And for the purists, the bio-hackers, the ones who knew the secret all along? We’ve still got you. We offer pure, potent, dried Shiitake, Lion's Mane, and Cordyceps. The good stuff, uncut.

Our mission is still the same. We’re just being a little smarter about it.

We make honest, functional foods that make you stronger.

Simple as that.